Beginner’s guide to big data

5/14/2012
Beginner's guide to big dataToo much data? Not enough actionable information? Methods for data manipulation are growing-you can now fit a million records in a simple Excel spreadsheet, a laughable idea not so long ago. But those processing systems always track behind the need...  More >
Find Under: Measurement & Analysis
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Not enough data? Start using what you have!

5/11/2012
Not enough data? Start using what you have!A Columbia Business School Center on Global Brand Leadership study indicated 39% of the brand marketers surveyed believed "their own company's data is collected too infrequently or not real-time enough." It's unlikely that these are truly the issues...  More >
Find Under: Measurement & Analysis
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Working backward from the point of sale

5/10/2012
Working backward from the point of saleIf you’re focused on results, working backward is how you plan. As Stephen R. Covey writes in The 7 Habits of Highly Effective People, you must “begin with the end in mind.” ...  More >
Find Under: Strategy
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Carolyn says:
8:42 AM March 28

Update: It was just announced that Hacker Group won the Outstanding Online Video Internet... more >
Jenifer says:
3:02 PM November 16

Great observations, Matt. I couldn’t agree more! You raise an important point about companies... more >
Dustin LeFebvre says:
2:56 PM April 12

Phil Kotler defined this phenomenon as Marketing 3.0, or values-based marketing. It reflects the... more >


How does your organizational structure incorporate your data team?
The data team is separate from marketing, but we collaborate.
We incorporate members of the data team in our marketing team.
We don't have a relationship with the data team.


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