Heard of ISO 27001?

8/24/2010
If you’re a data-driven marketer, you will. ISO 27001 is the only internationally recognized security standard with auditable requirements. Organizations with this certification can assure their clients that they provide a secure environment that preserves and monitors confidentiality, integrity and availability of data...  More >
Find Under: Direct Marketing
0 Comments

DM101: Six tips for marketing performance

8/23/2010
DM101: Six tips for marketing performanceDo you need to predict whether your agency’s creative will succeed? Here are some fundamental items to help you gauge the work – before it ever reaches your target audiences...  More >
Find Under: Direct Marketing 101
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Best of the blog: 3 reasons to start investing in mobile marketing now

8/20/2010 | Spyro Kourtis
Best of the blog: 3 reasons to start investing in mobile marketing nowSpyro Kourtis discusses why marketers should take the long view on mobile marketing – even if the numbers don’t justify jumping in quite yet...  More >
Find Under: Digital Marketing
0 Comments
JeremyK says:
8:11 PM February 25

Measuring social media can mean so many things. Obviously, it’s easy to measure the number of... more >
Carolyn says:
3:39 PM January 22

Great ideas for making copy and design more relevant for today’s consumer.... more >
jkaufman says:
1:07 PM November 20

I don’t know if “sustainable” means something particular – but I wonder if it could be... more >


Based on changes in the marketplace and your target audience, your media mix is likely changing rapidly. Which marketing channel are you investing in more now than in the past?
Social
Mobile
Email
Other online — display/banners and SEM/SEO
Traditional — print, direct mail, TV
None, I'm pulling back on marketing efforts right now


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