In 1998, Hacker Group developed a newsletter to share success stories and hard-won marketing knowledge with our peers. We have continued to do so while the world of advertising and marketing has been turned upside down. We continue to contribute to this knowledge base, because hard data and good marketing ideas are more important than ever.

We’re also interested in your ideas and your feedback. We welcome you to discuss the ideas we bring and to tell us what’s top of mind for you, as well.

Who writes this stuff?
Contributors to LEAD are smart, opinionated marketers who work in the professional trenches and come up often to see the big picture. Most of us work for Hacker Group, but we may occasionally feature a guest author – because we appreciate and value diverse voices. If you’d like to contribute, please contact us. Here are a few people you’ll see featured:

• Spyro Kourtis
  President and CEO of Hacker Group, Spyro’s a thought leader in the marketing world. He has an affinity for smart marketing strategy and quick wit.
  
• Carolyn Hansen               
  Carolyn has been on the creative and account management side of direct marketing, and she has both client and agency experience, giving her a three-dimensional view of marketing issues. She’s Hacker Group’s Executive Director of Marketing.
  
• Jon Bell
  Jon is an Associate Creative Director and Hacker Group’s resident creative curmudgeon. We always appreciate his biting wit (when it’s not directed our way).

Our sponsors
This site is created and maintained by Hacker Group and the Green Marketing Coalition as a free resource for our valued readers.

Hacker Group is a direct/digital marketing agency that helps clients build marketing-driven selling systems.

Green Marketing Coalition is a group of marketers committed to making our marketing practices more environmentally friendly.