Make the most of the other mobile OS

1/3/2012
Make the most of the other mobile OSWith more than 38% of mobile phone subscribers, Android isn't just another operating system anymore. Here's how to make the most of it when marketing to Smartphone users. ...  More >
Find Under: Digital Marketing
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Best of the Blog: Taking a page from manufacturers

1/2/2012
Best of the blog: Taking a page from manufacturersMarketers need to take efficiency into account as seriously as manufacturers do. Achieving more with less is always worth aiming for. ...  More >
Find Under: Direct Marketing
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Offers: Making the rules work

1/1/2012
Offers: Making the rules workWhen testing offers, marketers often miss the bigger picture - that is, how the marketing offer relates to the sales method. A more integrated approach can provide better understanding for you and greater response from your programs. ...  More >
Find Under: Strategy
0 Comments
Jenifer says:
3:02 PM November 16

Great observations, Matt. I couldn’t agree more! You raise an important point about companies... more >
Dustin LeFebvre says:
2:56 PM April 12

Phil Kotler defined this phenomenon as Marketing 3.0, or values-based marketing. It reflects the... more >
Carolyn says:
3:39 PM January 22

Great ideas for making copy and design more relevant for today’s consumer.... more >


Are you building better efficiencies in your marketing programs?
Yes, I am cutting budgets across the board and hoping for similar results.
Yes, I am investing in the winners and cutting programs that are not as effective.
Not at this time. Now is the time to cast a wide net to get all the responses we can.
No, I don't have control over this part of our programs.


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